Compared to the number one supermarket chain Emart, Tesco has a fewer outlets through out the country. So without increasing the nimber of shops they wanted to become the number one company in Korea. For this the management at Tescos came up with a unique idea. After an in-depth study in to the life styles of the nation Tesco researchers found out that the Koreans are the second most hard working people in the world and they consider time is gold and do not like wasting even a second of it. For the hard working Koreans weekly grocery shopping is a valuable time consuming dreaded task.They do not like it very much.
So they decided to approach these very very busy and very very tires people by taking the store to the people, instead of people coming to the store.
So, Tesco Homeplus created a virtual store in which the displays and merchandise are exactly the same as the stores. Customers scan the desired product with their smartphone and it then appears in their online cart. The product they buy will be delivered to their homes as soon as they get home.
Tesco Homeplus says that this is not an online supermarket, but it’s an actual store location where customers can purchase virtual items.
Shoppers see the items on a giant video screen set up in public places, that looks exactly like store shelves as if they were in a grocery store. If they want to purchase any item, they simply scan the barcode with their smartphone (after downloading the app) and the item is placed in their online shopping cart.
Once they’ve paid, they simply drive home and the items they bought are delivered to them right away. They can even schedule a later delivery if they aren’t going straight home. If you’ve purchased a product in the past and you simply want to order it again, you don’t have to physically visit the virtual store. You can just go into your smartphone app and order it via the product’s barcode.
For North Koreans life has become a little bit more easier.